Pricing01
Price the work. Protect the margin.
A practical way to price a service without confusing markup, margin, and money in the bank.
THE JOURNAL / Pricing & profit
Make the numbers part of the decision.
Understand direct costs, margin, proposals, and the trade-offs behind a sustainable price.
6 practical guides
Pricing02
What belongs in a clear project proposal
Give a buyer enough detail to make a decision without burying the important parts.
Pricing03
Gross margin is not markup
Two similar-looking percentages that answer different business questions.
Pricing04
Quote a fixed-price project with fewer surprises
Convert uncertainty into explicit assumptions before you commit.
Pricing05
Find the break-even point for a repeatable service
Understand how many jobs cover fixed costs before you call the month profitable.
Pricing06
Handle a discount request without guessing
Make the scope and economics part of the conversation.
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